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A propos

Blue Systems was established several years ago as a tech startup within the giant Bolloré Group. For decades, the Group has been a prominent market player in electric shared mobility, clean tech and digital solutions optimizing the flow of people, materials and data. Building upon synergies among several entities within the Group, Blue Systems was established to provide state-of-the-art smart mobility and smart city software solutions to cities and private companies across the globe. Despite being part of a very large holding, we keep our highly entrepreneurial DNA and our independence from the Bolloré Group. Our mission is to offer innovative and adaptable data processing solutions to cities facing a host of daily challenges in the field of urban mobility. Today, our Smart Mobility Platforms are deployed in cities in the US, Europe and the Middle East connecting over 100,000 vehicles and devices and processing over 3 million trips daily.

Our Team

Christy Hirsch

Head of Growth
Christy Hirsch
Head of Growth
- Favorite writer:
  
  David Bohm
- Perfect vacation:
  
  Wailea
- Favorite activity:
  
  Walking Crystal Cove Beach
- My current city:
  
  Newport Beach, CA
Christy heads up business development and is responsible for market expansion in North America. She has spent years helping customers in the parking and mobility industry to leverage technology to improve operational performance. Previously she was North American Director for SpecifAi assisting organizations make data-driven decisions using AI and Machine Learning. Additionally, she was Vice President Sales and Channels for TKH Security (formerly Park Assist), the pioneer of first camera-based parking sensor and surveillance system in the mobility industry delivered as a SaaS solution, and Vice President of Sales for T2 Systems, a leading provider of SaaS enterprise management software and equipment to the mobility and parking industry.

When not working, Christy loves being outdoors. A white-water rafting guide and a former triathlon competitor, she channeled her energies into co-founding a non-profit for one of California’s state parks to enable equitable access to nature for the community.

Christy has a Doctorate in Organizational Leadership from Meridian University and an MBA from the Graduate School of Management at University of California at Davis.
Victoria Vanderlinden

CFO
Victoria Vanderlinden
CFO
- Currently listening to:
  
  The Strokes
- Perfect vacation:
  
  The beach, anywhere
- Favorite animal:
  
  My lockdown cat, Fonzie
- My current city:
  
  Jacksonville
Victoria oversees all financial aspects at BlueSystems Smart Mobility. She is in charge of revenue accounting, financial planning and all financial and tax reporting for the company, which keeps her quite busy since we have offices in two states and two counties! Victoria also follows all company transactions closely from initial order to cash. And by the way, she is phenomenally good with numbers – can add several large numbers just by looking at the page on which they are written.

After seven years with Big Four audit companies in Europe and California, Victoria joined the Bollore Group in 2018, and has since been a continuous support to the growth of Blue Systems Smart Mobility division.

Victoria speaks four languages and has lived in six different European countries before moving to the US seven years ago.
Irina Slavina

Head of Legal & Business
Irina Slavina
Head of Legal & Business
- Favorite TV Show:
  
  Billions
- Perfect vacation:
  
  Europe
- Cups of coffee a day:
  
  None, but 5 cups of tea
- My current city:
  
  Los Angeles
Irina is in charge of all things legal, so her two bar admissions come very handy! You will be surprised how many legal issues come up on a daily basis – and having an in-house lawyer address them right away is very helpful. This means, all company contracts are done quickly. Also, as a company Data Protection Officer, Irina is in charge of making sure all customer data is handled properly by the company. Irina is a voting member of the OMF Privacy, Security and Transparency Committee and she meets regularly with other data privacy and security experts to collaborate on data protection issues. Finally, Irina is also in charge of strategic partnerships, as well as marketing, communication, and HR for the US. Prior to joining the company in 2017, Irina served as a GC and COO of an auto-tech hardware / software startup offering drivers after-market head-up display technology all over the world.

In her prior life, Irina played competitive badminton and was once ranked No. 10 in the US. Now she competes in every sport imaginable against her very active 12-year old son.
Sebastien Berthaud

Chief Product Officer and CTO
Sebastien Berthaud
Chief Product Officer and CTO
- Favorite sports:
  
  Mountain Bike, Ultimate Frisbee
- Site I frequent:
  
  wired.com
- Perfect vacation:
  
  Hanalei, watching sunsets
- My current city:
  
  Nice
As the Chief Product Officer, Sébastien is in charge of defining a short term and long term product roadmap and vision, as well as building a multi-year plan in collaboration with cities and local and regional authorities. Sebastien is also responsible for the technical excellence of Blue Systems solutions. He frequently participates in the OMF committees and working group meetings.

Sebastien has more than 15 years of experience in the travel industry where he contributed to the creation of various industry data standards (IATA and ATPCo). Prior to joining Blue Systems, Sebastien served as the Director of Data Platforms at American Express Global Business Travel, spending his time between Nice, France and Phoenix, AZ.
Steve Brining

Data Product Owner
Steve Brining
Data Product Owner
- Perennial hobby:
  
  Gardening
- Favorite new book:
  
  Murderbot series by Martha Wells
- Perfect vacation:
  
  Kauai
- My current city:
  
  Indianapolis
Steve Brining is a project manager for the US side of the company business. He leads project check-in meetings with cities and mobility companies to coordinate system implementations and improve customer experience. Steve takes such good care of our US-based cities – customers, that if you are one of them – you probably know Steve’s cat’s name. He is also a Chair of the Provider Services Working Group at the OMF. Prior to joining Blue Systems, Steve spent 5 years managing IT and the operations center for an EV car sharing fleet based out of Indianapolis. Before this position, Steve worked at a large Indianapolis credit union as a data analyst.

Steve is very active in his community, having volunteered for various events and currently serves at the president of his neighborhood association. Part of this role involved advocating for a bus rapid transit line that runs through his neighborhood and working closely with project stakeholders to ensure that the needs of neighbors, pedestrians and transit riders could be accommodated. In his free time, he enjoys exploring the neighboring walkable village and taking in the burgeoning arts scene in the city.
Pierre Bouffort

Product Owner
Pierre Bouffort
Product Owner
- Favorite hobby:
  
  Playing video games
- Favorite book:
  
  Les Fleurs du Mal by Charles Baudelaire
- Perfect vacation:
  
  Cinque Terre, Italy
- Current city:
  
  New York City
Pierre is our experienced Product Owner and MDS expert. He has participated in the integration and maintenance of Mobility Manager in five cities, including Los Angeles, New York City, London and San Jose. He is a knowledgeable product owner when it comes to understanding the technical realities of the MDS-based mobility data aggregation and processing Platform, and the associated maps and features. He ensures that customer requests are properly tackled and prioritized in the development roadmap. He has a 360-degree vision on the MDS, and Blue Systems products and their features.

With his double degree from both an engineering school and a business school, Pierre has a wide and diverse range of work experiences, from energy markets to luxury products supply-chain, proving his ability to adapt. He is experienced in working on complex technical projects in challenging and fast-pacing environments.
Natalie Nelson

Customer Success Manager
Natalie Nelson
Customer Success Manager
- Favorite hobby:
  
  Cooking for family and friends
- Favorite author:
  
  Stephen King
- Perfect vacation:
  
  Horseback riding in the mountains of Idaho and Montana, Or anywhere with a beach
- Current city:
  
  Sacramento
Natalie is a highly skilled Customer Success Manager with expertise in creating a personalized customer experience for each and every customer, building strong relationships to enhance the customer experience. She has 4 years of experience working in Enterprise Rent a Car, where she excelled in their management program and developed her customer service and fleet management skills. She has a passion for going above and beyond for her customers to ensure they have the best possible experience..

Outside of work, Natalie enjoys spending time outdoors with her horses and hound dog.