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About us
Blue Systems was established several years ago as a tech startup within the giant Bolloré Group. For decades, the Group has been a prominent market player in electric shared mobility, clean tech and digital solutions optimizing the flow of people, materials and data. Building upon synergies among several entities within the Group, Blue Systems was established to provide state-of-the-art smart mobility and smart city software solutions to cities and private companies across the globe. Despite being part of a very large holding, we keep our highly entrepreneurial DNA and our independence from the Bolloré Group. Our mission is to offer innovative and adaptable data processing solutions to cities facing a host of daily challenges in the field of urban mobility. Today, our Smart Mobility Platforms are deployed in cities in the US, Europe and the Middle East connecting over 100,000 vehicles and devices and processing over 3 million trips daily.
Our Team
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Irina Slavina
Managing Director and General Counsel
Irina Slavina
Managing Director and General Counsel-
Favorite TV Show:
Billions
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Perfect vacation:
Europe
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Cups of coffee a day:
None, but 5 cups of tea
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My current city:
Los Angeles
Irina is in charge of all things legal, so her two bar admissions come very handy! You will be surprised how many legal issues come up on a daily basis – and having an in-house lawyer address them right away is very helpful. This means, all company contracts are done quickly. Also, as a company Data Protection Officer, Irina is in charge of making sure all customer data is handled properly by the company. Irina is a voting member of the OMF Privacy, Security and Transparency Committee and she meets regularly with other data privacy and security experts to collaborate on data protection issues. Finally, Irina is also in charge of strategic partnerships, as well as marketing, communication, and HR for the US. Prior to joining the company in 2017, Irina served as a GC and COO of an auto-tech hardware / software startup offering drivers after-market head-up display technology all over the world.
In her prior life, Irina played competitive badminton and was once ranked No. 10 in the US. Now she competes in every sport imaginable against her very active 12-year old son.
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Christy Hirsch
Head of Growth
Christy Hirsch
Head of Growth-
Favorite writer:
David Bohm
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Perfect vacation:
Wailea
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Favorite activity:
Walking Crystal Cove Beach
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My current city:
Newport Beach, CA
Christy heads up business development and is responsible for market expansion in North America. She has spent years helping customers in the parking and mobility industry to leverage technology to improve operational performance. Previously she was North American Director for SpecifAi assisting organizations make data-driven decisions using AI and Machine Learning. Additionally, she was Vice President Sales and Channels for TKH Security (formerly Park Assist), the pioneer of first camera-based parking sensor and surveillance system in the mobility industry delivered as a SaaS solution, and Vice President of Sales for T2 Systems, a leading provider of SaaS enterprise management software and equipment to the mobility and parking industry.
When not working, Christy loves being outdoors. A white-water rafting guide and a former triathlon competitor, she channeled her energies into co-founding a non-profit for one of California’s state parks to enable equitable access to nature for the community.
Christy has a Doctorate in Organizational Leadership from Meridian University and an MBA from the Graduate School of Management at University of California at Davis.
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Victoria Vanderlinden
CFO
Victoria Vanderlinden
CFO-
Currently listening to:
The Strokes
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Perfect vacation:
The beach, anywhere
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Favorite animal:
My lockdown cat, Fonzie
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My current city:
Jacksonville
Victoria oversees all financial aspects at BlueSystems Smart Mobility. She is in charge of revenue accounting, financial planning and all financial and tax reporting for the company, which keeps her quite busy since we have offices in two states and two counties! Victoria also follows all company transactions closely from initial order to cash. And by the way, she is phenomenally good with numbers – can add several large numbers just by looking at the page on which they are written.
After seven years with Big Four audit companies in Europe and California, Victoria joined the Bollore Group in 2018, and has since been a continuous support to the growth of Blue Systems Smart Mobility division.
Victoria speaks four languages and has lived in six different European countries before moving to the US seven years ago.
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Pierre Bouffort
Head of Product
Pierre Bouffort
Head of Product-
Favorite hobby:
Playing video games
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Favorite author:
Charles Baudelaire
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Perfect vacation:
Cinque Terre, Italy
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My current city:
New York City
Pierre is an experienced Head of Product and mobility and curb data expert with Blue Systems. He has participated in the integration of Smart Mobility Platform and follow-up with cities across the world, including Los Angeles, New York City, London and San Jose. He is an expert on the technical realities of the MDS, among other data standards, and helped various stakeholders implement the standard at the request of transportation authorities. Pierre also advises DOTs on the best technology solutions to cities’ goals and aspirations for urban mobility, and then works with all stakeholders (city officials, mobility operators, infrastructure IoT providers, etc.) on implementing them. His fields of expertise include managing the technical and functional requirements of the company product, coordinating communication between the customers, the sales team and the development team to align product roadmap with the customer request and company strategy.
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Steve Brining
Data Product Owner
Steve Brining
Data Product Owner-
Perennial hobby:
Gardening
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Favorite new book:
Murderbot series by Martha Wells
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Perfect vacation:
Kauai
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My current city:
Indianapolis
Steve Brining is a project manager for the US side of the company business. He leads project check-in meetings with cities and mobility companies to coordinate system implementations and improve customer experience. Steve takes such good care of our US-based cities – customers, that if you are one of them – you probably know Steve’s cat’s name. He is also a Chair of the Provider Services Working Group at the OMF. Prior to joining Blue Systems, Steve spent 5 years managing IT and the operations center for an EV car sharing fleet based out of Indianapolis. Before this position, Steve worked at a large Indianapolis credit union as a data analyst.
Steve is very active in his community, having volunteered for various events and currently serves at the president of his neighborhood association. Part of this role involved advocating for a bus rapid transit line that runs through his neighborhood and working closely with project stakeholders to ensure that the needs of neighbors, pedestrians and transit riders could be accommodated. In his free time, he enjoys exploring the neighboring walkable village and taking in the burgeoning arts scene in the city.
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Anna Ward
Customer Success Manager
Anna Ward
Customer Success Manager-
Favorite hobby:
Reading & Yoga
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Favorite author:
Bell Hooks
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Perfect vacation:
Anywhere in Italy
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Current city:
New York City
Anna is a highly skilled team manager and research analyst specialized in urban and regional planning, public policy, program and project management, GIS analysis and data analysis. Anna joins Blue Systems from CoMotion, a mobility global platform, where for the past two years she has helped create strategic relationships, specifically fostering unique relationships between the public and private sector, with leading transit companies and government organizations to effectively address urban mobility challenges. As the Customer Success Manager for Blue Systems, Anna’s duties include efficiently communicating with current and prospective customers to understand their needs, exceed their expectations and create customized customer experience.
Anna holds a dual master’s degree in urban and Regional Planning from UCLA Luskin School of Public Affairs and Global and Comparative Urban Planning and Governance from Science Po’s Urban School in Paris, France. In addition, her bachelor’s degrees are in Public Policy & Law with a special focus on Urban Policy, and Italian Studies from Trinity College in Hartford, Connecticut.
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